Digital Business Specialist

The Bridge between Tech, Marketing and AI-Driven E-Commerce.

I design and lead digital ecosystems - from automation workflows and AI content creation to full-scale shop migrations and launches.

My Projects See Freelance Work
Experience 5+
Advised Companies 8+
KPIs Focus ROI · ROAS · CR · AI ROI

Strategic Case Studies

Handpicked Projects

Scalable platforms, digital business models, and operational excellence—driven by AI, automation, and innovative growth solutions.

E-Commerce 2022 – current

Multi-Platform E-Commerce Transformation

Led two major e-commerce projects: 1) Migration from Magento V1 to Magento V2 in collaboration with an external development agency, consolidating four storefronts into a single backend and database. 2) Complete relaunch of a key storefront on Shopify, building out all logic, categories, and integrations from scratch.

  • Unified 4 storefronts into one scalable backend
  • Seamless migration and data integrity across platforms
  • Shopify relaunch with custom logic and integrations
AI Strategies 2023 – current

AI-Driven Automation & Content Creation

Implemented advanced automations and workflows using n8n, and streamlined content creation with AI tools such as Photo Gen, Veo, Nano Banana, Seedance, and KlingAI. Integrated cloud WebDAV servers and leveraged API-driven AI to enhance operational efficiency.

  • Saved 8–11 hours of manual work weekly
  • Complex logic and automations via cloud integrations
  • AI-powered content generation for photo and video
Performance Marketing 2024 – current

Performance Marketing Collaboration

Collaborated closely with an external performance marketing agency, acting as strategist and working hand-in-hand with the lead ad specialist. Adapted photo data for various campaigns, resulting in a 317% increase in ROAS within a year, higher profit margins, and increased marketing budgets.

  • +317% ROAS growth in 12 months
  • Significant profit margin and budget increases
  • High-level strategy and campaign optimization

Leadership Journey

Career & Impact

Digital Business Specialist · Revisage GmbH

2021 – current

Leading all marketing, IT, and e-commerce projects and initiatives. Modernized the company and automated key processes.

  • Directed Magento to Shopify migration and multi-storefront consolidation
  • Implemented AI-driven automation and content creation workflows
  • Collaborated with performance marketing agency, achieving 317% ROAS growth
  • Integrated cloud solutions and streamlined operations

Co-Founder · Shopify Dropshipping Store "HaptlQ"

2018 – 2019

Launched and scaled a revolutionary massage gun with mobile app integration.

  • Sold 653 units at €79.95 each in the first year
  • Developed and managed Meta Ads and Google Ads campaigns
  • Gained first entrepreneurial experience in e-commerce
  • Business continued by co-founder until 2022

Freelance & Advisory

How I Create Value

I support clients through two main areas: 1) Advisory & Consultancy—covering e-commerce strategies, AI-driven solutions, growth marketing, and smart IT integrations; 2) Implementations—building stores, no-code development, AI automations, third-party and API integrations, hands-on teaching, and growth hacking.

Advisory & Consultancy

Expert guidance on e-commerce strategies, AI-driven solutions, growth marketing hacks, and smart IT strategies or integrations.

Strategy · Growth · AI

Implementations

Hands-on support for store-building, no-code development, AI workflows and automations, third-party and API integrations, teaching coding basics, and growth hacking/marketing.

Execution · Automation · Enablement

Next Horizon

Upcoming Projects

Current initiatives that will be executed and launched in the next months.

Building Describify (Founder)

Developing a platform for e-commerce sellers to generate keyword-backed product descriptions. Integrates AI for text generation and Google Trends API for keyword relevance. Users can input a photo or short description and receive optimized, downloadable product copy in multiple formats.

In Development · 2025

Building/Creating EduPlay (Founder)

Developing a gamified mobile app for children to learn STEM and finance topics, featuring a friendly Panda avatar that guides users and evolves as they progress. The app offers 10–15 core subjects (math, physics, etc.) and 10–15 soft skills (problem solving, critical thinking, emotional intelligence), each with multiple levels. Includes a parental dashboard for monitoring progress and screen time, ensuring a safe and engaging learning journey.

In Development · 2025